Praachi has been contributing to Condé Nast Traveller India since 2016, and also works extensively on our annual Destination Wedding Guide. She is pro-active, always does her homework before pitches, and brings great energy to every project.
Divia Thani, Global Editorial Director, Conde Nast Traveler
I have been working with Praachi consistently since 2015. In my experience, she has an ear to the ground, stays updated with industry news and pitches stories without needing to be prompted. She has never failed to deliver on a single deadline yet. Her pleasant persona makes it even easier to work with. I highly recommend her as a writer, however please take note of the fact that I will forever have the upper hand in commissioning work to her.
Rujuta Vaidya, former digital editor, Vogue.in
One of my biggest assets, Praachi has been an instrumental force at Aashni + Co as our social media and content head. Her dedication and commitment towards any project is unmatched. One of my favourite constants at the work place and otherwise, I couldn't ask for a better and a more sincere co- worker!
Aashni Shah, founder and creative director, Aashni + Co
A rock solid professional: great with deadlines & commitments; ready to work her sources hard and her writing harder to turn in great stories. An influential lifestyle journalist on top of trends, but who still enjoys doing things old school. Absolute joy to work with.
Salil Deshpande, Head of Editorial Content, Condé Nast Traveller India
I met Praachi in 2015, and it was like I just needed her in my life! Praachi is our Editor for PS Diary and handles our social media and marketing content. Working with her is so harmonious — she can magically pen what I’m thinking, such is her understanding of the brand. Bedsides being an extremely talented writer, she is also one of the most hardworking, sincere and loyal people I have ever met.
Payal Singhal, fashion designer
Praachi produces the cleanest copy and always delivers on deadlines. She is a highly competent writer who not only takes direction well but proactively pitches suggestions and ideas. She can tackle topics across the board and is a thorough professional, making her a dream to work with.
Shruti Thacker, Editor, The Established. Formerly of Vogue India, Vogue Arabia, Wired Middle East, PopSugar ME
I was introduced to Praachi as the 'reliable' one. But over the years, I have realised that in addition to being a very talented writer, she is also extremely creative, hard-working, pro-active, and most importantly an excellent manager who manages to keep her calm and maintain a smile in the worst of situations. I was introduced to a writer but I have found the most dependable colleague I could have asked for. Fun fact: she is a great supplier of healthy snacks and juicy anecdotes to keep you going through a long day!
Jyoti Kumari, former managing editor, Condé Nast Traveller India
Praachi is everything you hope for in a writer: fast, efficient and flawless copy!
Hynam Kendall, former managing editor global, Soho House & Co
To say Praachi has a way with words would be an understatement. She has depth that comes across in her writing because she listens, and understands the narrative very genuinely. She captures your thoughts and what you want to communicate in a beautiful way. It's always such a joy discussing and brainstorming with her in between giggles, green tea and talks of our fantasy alternate careers.
Shaheen Abbas, jewellery designer and founder of Flower Child
Since the first collection note Praachi wrote for me, she has been able to translate my thoughts into words with such ease. She has a flair for transforming basic thoughts into useful communication, by focusing on exactly what your target audience needs. Every piece is diverse yet maintains a consistent language. Working with her has been has been a learning process for me too as I’ve been able to create a unique tone for my label.
Anoli Shah, fashion designer
Praachi has been solely responsible for all my content needs ever since I started Rearrange Home — that includes our brand and collection notes, social media captions and now, website content. She is so warm and pleasant that I have also found a friend in her. I now reach out to her not only for my content but also business advice, and she is always generous with any help and contacts she can offer. Praachi is such a gifted writer — I’ve never known anyone else who can transform simple keywords into a beautiful read, always true to the essence of her subject. I love that I never have to follow up, the work is always done before time! I always smile when I read her work - it’s like someone has entered my brain and composed exactly what I wanted to say, but better than I could have ever explained!
Rhea Khurana, founder, Rearrange Homes
Right from our introductory meeting, Praachi and I got on like a house on fire. We were almost completing each others sentences — that's the kind of relationship you need with your content writer. She articulated my vision so beautifully and has done such a wonderful job setting the tone for the brand. Working with her was a seamless experience and I hope to continue working with her on all my upcoming projects as well.
Meghna Goyal, founder, Summer Somewhere
Praachi is an absolute delight to work with. Her writing is top notch, and she always delivers on tight deadlines. We wouldn't be able to tell the stories that we do, if not for Praachi's unique vision and writing style. What I love the most about working with Praachi is her ability to put you at ease, regardless of how complex the assignment is. Her copy is clean, and the common thread across all her work is that she knows how to connect with the audience through her content. She makes an effort to understand the brand language, and ensures that each brand has its own unique voice.
Govind Chowdhri, business head, Sureena Chowdhri