After working closely with publishing houses, designers and industry stakeholders for more than a decade, Praachi also leverages her innate understanding of the industry to create narratives for brands, steeped in storytelling. From advisory on content to streamlining it across their various communication channels, she has worked with some of the biggest names in the business. Her expertise includes Indian fashion, lifestyle, fine jewellery and wedding brands. 

Some noted brands she has worked with include Payal Singhal, Aashni + Co, Anushree Reddy, Sureena Chowdhri, Payal Khandwala, Sunita Shekhawat, Anju Modi, Varun Bahl, Shaheen Abbas, Natural Diamond Council, wedding planner Shreem Events and many more.